Ed Sheeran loves ketchup. A lot! He even has a tattoo of a Heinz ketchup bottle. It's a little extreme if you ask me, but to each his own.
Gelati, a scoop shop with two stores in Enniscrone and Ballina, Ireland, decided to capitalize on it and offer ketchup ice cream to those attending Ed's concert.
Seriously, it's real.
Although some people (ketchup enthusiasts, obviously) are excited, most of social media hasn't been impressed.