Chanda Bell and Christa Pitts are twin sisters who started Elf on the Shelf 20 years ago as a fun little something at Christmas. Who knew it would become such a huge enterprise!
The 20th anniversary celebration includes a novel titled The Rise of Nicholas the Noble, and Elf on the Shelf has a new friend: Razzle the Celebration Snowman, who encourages fans of all ages to celebrate their own special occasions throughout the year.